Northwind Coffee

Northwind's beans were winning awards, but their store was a theme bought in 2019. Checkout took six steps, subscriptions lived in a separate app with its own login, and two in three visitors were on a phone that the site treated as an afterthought.

What we did

We rebuilt the store around the bag, not the brand book. Every product page leads with taste notes, brew guides and a one-tap subscribe toggle. Subscriptions moved into the main account, checkout dropped to a single screen and we wrote a small custom section library so the team can launch a new origin in ten minutes.

northwind.coffee