Ledgerline

Marketing site for a finance SaaS. +41% demo requests after launch.

  • SaaS
  • Webflow
  • Brand
Client
Ledgerline Ltd
Services
Messaging, web design, Webflow build
Timeline
7 weeks
Stack
Webflow, HubSpot, Lottie
Ledgerline website on desktop and mobile

The brief

The challenge.

A brilliant product explained by a site that read like a spec sheet. Ledgerline's founders were rewriting the homepage every month and the sales team had stopped sending people to it.

What we did

We started with words: a two-day messaging sprint with sales and support landed on a single promise. Then we designed a modular Webflow system with 22 sections the marketing team can rearrange without breaking anything, plus a live product tour built from real screens.

ledgerline.io

Ledgerline homepage design
Ledgerline mobile screens

Results

What changed.

+41%demo requests in 60 days
22reusable page sections
-38%bounce rate on paid traffic

Next project

Halden Physio

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